 Publishing
house adamić d.o.o.
was established in November 1995. The founder and owner of 100% share is “Novi List”,
d.d., of Rijeka. The company is named after Andrija Ljudevit Adamić, the nobleman of
Rijeka, born on the 29th of November 1767. His father was Simon Adamić, of
Jewish origins, and a whole-sale tobacco merchant, an owner of large estates, and, for
that period, very wealthy man. Thanks to family’s wealth, young Andrija left for Vienna,
where he was attending military and merchant academy. At the same time, his father has
made a whole range of enemies who could not wait for an opportunity to prove him that he
was no better person than themselves. Simeon’s enemies have quickly found an occasion to
accuse him that he had found a rich treasure deposit at Martinšćica when he had
organized a reconstruction of an old chappel on his recently purchased property. The
accusation was as absurd, as was intriguing- Simeon Adamić was accused of finding old
burried treasure on his own property, and of failure to declare it to the imperial
authorities, thus committing a significant offence.
It
is very likely that Simeon has encountered an archeological finds, because above
Martinšćica there was a location of pre-historical citadel of Solin. Simeon’s
accusation was made up of finding a burried treasure and of keeping the deposit away form
imperial treasury in order to keep the entire deposit for himself. The authorities started
an investigation, and soon, the prominent wholesaler of Rijeka was imprisoned, having as
much as 14 witnesses to testify that he had kept away the legate.
However,
his son, Andrija Ljudevit Adamić, a young and Vienna educated merchant, with good
connections on the imperial court, has quickly obtained a reception with Emperor Joseph II
(ruled: 1780- 1790), and convinced him easily that those were archeological finds rather
than hidden treasure found by his father and kept away from imperial treasury. Simeon
Adamić was soon released by an imperial ordinance along with an additional order of not
disturbing him any more. However, historical sources point out towards more commonplace
fact: Simeon has suggested to his son to obtain with Emperor Joseph II his release and
eventual reception with help of the Vienna Masons.
Anyway,
Simeon was released from prison in April 1787, and purchased a garden from the Sisters of
Saint Benedict order, located along the Rječina bed of that age (today: Mrtvi kanal),
while he also built a sumptuous mansion on its most frequented part. At the base of each
window, he placed a small column depicting each witness who accused him of hiding away
alleged huge treasure from the imperial treasury.
The
stone perjurers have remained as mute and absurd guardians until 1882. Meanwhile, Andrija
became a treue businessman taking extensive journeys all over Spain, France and Italy.
The
name of Adamić junior, Andrija Ljudevit, was mentioned significantly in documents yet
another time during construction of a building, so called Adamić’s theatre, which was
opened on the 3rd of October 1805 on the location of today’s Modello Palace
(which houses today the City Library).
Along
with sugar refinery of that age, and the old Governor’s Place (on today’s Adriatic
Square), Adamić’s theatre dominates over Rijeka, while already during 1828, the
municipality of Rijeka ofers to Andrija a sum of 45,000 forints and 28,431 forints to
other ownres in order to purchase the theatre. However, the municipality became full owner
of the theatre only in 1845, while in 1883 the building was demolished (due to safety
reasons- it was a wooden construction which lacked emergency fire exits). Soon afterwards
started a construction of today’s theatre building.
It
is worth mentioning that so called Adamić’s theatre had around 600 seats, which was
more than opulent and plentiful for Rijeka of that age, while inside the building there
was a coffee shop as well as modern casino with a billiard-room. In 1805 when the theatre
was opened, the entire property of Andrija Ljudevit Adamić was estimated at around
200,000 forints. To compare, let’s mention that Rijeka’s sugar refinery of that age
was worth approximately 1.7 milions of forints (it covered need for sugar of the entire
Austrian-Hungarian empire).
At
the same time Andrija has already a very well developed trade with Great Britain, France
and Turkey, trading especially with ropes, shipbuilding timber and other exportable
products. Due to his highly successful business connections with Great Britain, admiral
Freemantle, commander of the British naval squadron in the Adriatic appoints him on the
position of British consul in Rijeka in 1814.
It
is hard to explain series of facts which can be found about the duty of Andrija Ljudevit
Adamić, however, it was obvious that he had been a very efficient person. How else can be
explained that, for example in 1810, Andrija was a chief supplier of salt to the French
Illyrian Provinces, an acomplishment for which he was especially credited by Marshal
Marmont, while at the same time, he was also a salt supplier of Military Province for the
Emperor of Austria.
Indeed,
because of his swiftness, Andrija was not surprised with an arrival of Croatian-Austrian
army to Rijeka in August 1813, under command of Laval Nugent. At the Adamić’s house,
indeed, there were English and Austrian commanders where the co-operation “with admiral
Freemantle in connection with Trieste take-over” was established. This is so to say
since Adamić’s co-operation with admiral Freemantle gave a sea-front support to Laval
Nugent during the siege of Trieste and annulment of the Illyrian Provinces in November
1813. Soon, Adamić surrendered his temporary duty of British consul to John Leard,
selling to him at the same time one of the most famous mansions of Rijeka, the so called
“Villa Giuseppe”, purchased by Adamić already in 1802 from the Pasqual family.
Allegedly, the building housed initial meetings of Rijeka’s Masonic loggia to which
Adamić belonged too. One of subsequent owners of that famous villa was also the mayor of
Rijeka, Giovanni di Ciotta (served: 1872- 1896), who was actually Adamić’s maternal
grandson. He repayed back to his ancestor by transfering the 14 perjurers from the front
of the building on today’s Fiumara, to his villa’s park (today, there are 14 perjurers
in collection of stone monuments of well-known Governor’s Palace which houses the
Maritime and Historical museum of Croatian Littoral).
In
addition to his Masonic relations, it is unquestionable that Adamić was a very succesfull
businessman. In the period between early 19th century until 1823, he was a
major timber exporter (oak tree) to England, whereas from the letters addressed to Laval
Nugent, it can be found out that Andrija was the one who gave a proposition to cover one
third of Austrian debt to Great Britain by exporting timber, cut around Stara Sušica
estate and purchased by laval Nugent at Gorski Kotar. In addition to business relations,
Andrija Ljudevit Adamić was using cleverly his family ties as well. His daughter
eventually married general Francesco Danese, who was credited for regaining Dalmatia. He
also participated skillfuly in construction of the Louisiana Highway, as he purchased the
land along future route of the road, he gave his support to the plan and co-operated in
preparation for digging-up the navigation canal of the Kupa valley (which was
unfortunately never realized). He also prepared foundation of a steamship company for
navigation between Rijeka and Kotor and participated successfully in international trade.
He
was a frequent traveller on major European routes and made contacts with some of the most
distinguished people of that period. He was in close and very intensive relations with
Maksimilijan Vrhovec, Zagreb’s archbishop of that age, insisting in particular on
building the navigation route of Kupa valley. Once the plan failed due to hard terrain,
lack of funds and ununderstanding of potential investors, Adamić was the spiritus
movens of re-directing money into construction of Louisiana Highway, thus he made a
direct influence to opinions of archbishop Vrhovec as well as the Austrian court itself.
However,
speaking of predominantly “Rijeka’s investments”, Andrija was after all, the
best-known as one of the founders of the paper mill. On the 1st of September
1821, Andrija purchased a mill called “Lučice” across the mill “Zvir” under the
citadel of Trsat, with an intention to set up a paper production there. Two years later,
in 1823, he started a paper productrion in co-operation with William Moline, while the
product, the paper, was very well received at market , therefore, its production grew
constantly.
Adamić
was forced to sell the mill due to several misunderstandings connected with water supply
to the mill and with building the route across monks’ Mala Brajda, as well as simillar
troubles. The mill was sold to his acquaintanceWalter Crafton Smith, an agent who supplied
England’s paper mills with rags and also worked with Adamić on timber export business.
Walter Crafton Smith used his knowledge of paper production and soon started a very
serious production in Rijeka, while already in 1883, there was a steam machine installed
at the mill, being the very first one, not only in Croatia, but in the Balkan Peninsula
too.
From
1824, Adamić had turned again to construction enterprise and worked on redecoration of
front side of the Church of Virgin Mary’s Assumption. He was also distinguished as a
serious adviser to Laval Nugent on the purchase of Trsat’s Frankopan castle bought by
Laval Nugent with the help and co-operation of Rijeka’s Governor Urmany (served:
1826-1833).

|
|